Selling cars is also about cultural considerations. Ask the French, who are focusing on the Indian cultural aspects to sell automobiles in the country .

France's top business and engineering schools have sent their students to India to learn various aspects while working in the Indian cultural scenario. Renault, the French automobile manufacturer, is sponsoring the trip, and guiding them are students from the IIM-A .

Students from top-notch HEC School of Management and Ecole Polytechnique are visiting Mumbai and Chennai to study the cultural diversity between the two countries as part of a project funded by Renault under its chair in multicultural management set up a few weeks ago. India and Japan are the first focus area for the company, which will be followed up by other countries, because the two countries are “strategically important and yet complicated for being culturally different” , said professor Eolic Godelier, who is leading the team of students from Ecole Polytechnique.